Want to ensure your brand's narrative never goes dark?
Your hosting provider might keep the servers running, but what happens when a software bug, sudden traffic surge, or targeted attack crashes your site during a critical announcement?
More critically, consider a major cybersecurity breach. When systems are compromised and passwords or keys are leaked, containment protocols often demand that your IT team pull the plug on everything to stop the spread. This means intentionally shutting down your own website and press room just when you urgently need to issue a statement.
Every minute of downtime damages stakeholder trust and costs you control of the narrative.
Our Emergency Standby service acts as a fast, standalone copy of your corporate website or press room that automatically steps in the moment your main site goes offline.
How it works
A Standalone Backup Site
We create a lightweight replica of your site hosted on reliable, separate cloud servers. It’s entirely disconnected from your main system, meaning it won’t slow your website down or create any new security vulnerabilities.
Keep Working as Normal
There is no need to change how your PR and comms teams work. They use your usual content management system until an outage happens. If it does, they seamlessly switch over to our emergency workspace without having to learn complex new tools.
A Secure Crisis Communications Workspace
If your main CMS goes down, we provide a secure, separate workspace. Your communications team can simply log in and continue issuing press releases, posting holding statements, and updating stakeholders just like they normally would.
Protect Your Brand Integrity
A technical failure shouldn’t escalate into a PR disaster. We make sure your corporate messaging, media kits, investor relations pages, and critical campaign links stay visible and accessible, no matter what’s happening with your main servers.
Comms Lockouts During Critical Events
The problem
When a crisis hits or a major announcement drops, sudden traffic surges often lock communications teams out of their CMS just when they are needed most. Standard backups freeze your site in time, leaving your team helpless to post critical updates or holding statements.
The solution
Our backup publishing desk gives your team a live, easy-to-use workspace to keep controlling the narrative and publishing uninterrupted.
The Limits of Traditional Safeguards
The problem
Typical backup services (like Cloudflare) only display an outdated, frozen version of your website when it crashes. They can't show new press releases or let you publish fresh updates to the media.
The solution
Our service lets you publish live updates and keeps your communications hub running, ensuring your corporate response stays fully operational instead of frozen in time.
Content Management System Crashes
The problem
Massive traffic spikes from a successful PR campaign, broken software updates, or cyber attacks can easily take down platforms like WordPress.
The solution
We route the public, media, and stakeholders to our secure, lightning-fast backup site. This completely shields your main servers and keeps your corporate website online without a hitch.
Straining Your Technical Team
The problem
When your site goes down, internal IT and development teams are forced into high-stress panic mode, creating friction and delaying your ability to communicate with the public while they fight the fire.
The solution
We step in to handle the website traffic, giving your tech team the breathing room they need to find and fix the root problem without the intense pressure of a highly visible, public-facing outage.