Whitley Fund for Nature
The design and creation of a fresh, vibrant marketing site, with clear messaging and seamless navigation. A refreshed brand identity and improved user experience journeys, built on our Standfirst platform.
Migration of data from the previous site to our Standfirst platform. Design and development of a highly functional website with content management, intuitive navigation, and user-friendly journeys. Implementation of an archive page for convenient access to valuable historical content.
Enhancing user experience
A major part of the redesign was establishing the main content types, prioritising hierarchy, and understanding how content relates to each other. It's important to allow users to access the most valuable content, so we enhanced signposting on the new site. Through discovery workshops we identified content buried in the previous site. Now, important information is more prominent, ensuring a clear user journey.
Flexible content management
As a busy and dynamic team, WFN required fine tuned control over their website content. We prioritised practical functionality to allow the admin team to add and update marketing, funding, or event information at their convenience. Our Standfirst page builder tools allows easy management of module blocks directly in the CMS.