Whitley Fund for Nature

Whitley Fund for Nature is a fundraising and grant-giving charity, supporting conservation leaders working across their home countries in the global South.

The Challenge

The design and creation of a fresh, vibrant marketing site, with clear messaging and seamless navigation. A refreshed brand identity and improved user experience journeys, built on our Standfirst platform.

The Solution

Migration of data from the previous site to our Standfirst platform. Design and development of a highly functional website with content management, intuitive navigation, and user-friendly journeys. Implementation of an archive page for convenient access to valuable historical content.

Enhancing user experience

A major part of the redesign was establishing the main content types, prioritising hierarchy, and understanding how content relates to each other. It's important to allow users to access the most valuable content, so we enhanced signposting on the new site. Through discovery workshops we identified content buried in the previous site. Now, important information is more prominent, ensuring a clear user journey.

Flexible content management

As a busy and dynamic team, WFN required fine tuned control over their website content. We prioritised practical functionality to allow the admin team to add and update marketing, funding, or event information at their convenience. Our Standfirst page builder tools allows easy management of module blocks directly in the CMS.

Working with the team was a pleasure from start to finish — I feel like they really understood our organisation and what we wanted to achieve. They went above and beyond to create a really great website that highlights what we do in a clear and engaging way. We have had so many compliments on our new website and have seen visitor numbers rise.