Business of Creativity

To create a dynamic, fast website with a structure that helped develop a new business founded by Sir John Hegarty.

Leveraging new brand elements, we crafted and developed a site with a fresh and original appearance. We gave assistance around content strategy and structure, configuration of the learning management system for best results. Through our Standfirst Publish platform, we provided the customer with an uncomplicated method to update distinct blocks of marketing content.

We also arranged and ran a search engine boost online ad campaign to make sure the site could be easily and quickly found whilst it gained domain authority.

The patterns created have since been used by the client to create additional course sites and the business is now being acquired for $20m.

With many projects, having a clear set of wireframes and user flows visualises the user experience before any coding begins. During this phase, our focus was on linking to external systems while ensuring clarity and logic for users. We employ colour-coded screens to enhance visibility. While avoiding detailed design elements at this stage, the wireframes maintain sufficient fidelity for making informed decisions.

One objective was to empower the customer with content control, allowing them to add marketing and course content at their convenience. The CMS facilitates the management of module blocks through our Standfirst page builder tools.