Business of Creativity
Development of a dynamic new marketing site with concise messaging, a refreshed brand identity, and enhancing user experience journeys for subscribers.
Leveraging new brand elements, we crafted and developed a site with a fresh and original appearance. Through our Standfirst platform, we provided the customer with an uncomplicated method to update distinct blocks of marketing content.
Wireframes and user flows
With many projects, having a clear set of wireframes and user flows visualises the user experience before any coding begins. During this phase, our focus was on linking to external systems while ensuring clarity and logic for users. We employ colour-coded screens to enhance visibility. While avoiding detailed design elements at this stage, the wireframes maintain sufficient fidelity for making informed decisions.
Page builder content blocks
One objective was to empower the customer with content control, allowing them to add marketing and course content at their convenience. The CMS facilitates the management of module blocks through our Standfirst page builder tools.