Established in 1999 as a digital community for professional marketers, Econsultancy has expanded into a global professional network. It now boasts over 3.8 million user interactions per month.

The Challenge

Large migration of site data from Drupal to WordPress. Implementation of a new content structure for regional handling, integrating advanced search capabilities, and implementation of a Learning Management System (LMS) with subscription management.

The Solution

Carefully planned data migration. Development to build out the core design concepts. Custom plugin development, including the development of a plugin to display and report on the contents of the attached Word and PDF files where needed. Development of a fully controlled search subsystem allowing the client to manage how search results are handled.

Site search

Navigating effective search functionality can be challenging, here we've implemented Elasticsearch on the site. The introduction of a control panel empowers the editorial team with comprehensive control over synonyms, stop words, and other essential search features.


Users visiting the Econsultancy website enjoy open access to blog posts. However, certain content, including Case Studies and select articles, requires a subscription for access. To encourage user sign-ups, a free trial option is available. Clear signposting guides users towards subscription choices. The subscription process is seamlessly managed through our integrated third-party system, Piano.

Learning Management System

Econsultancy operates across various locations, providing a wide range of courses, training sessions, and events globally. The website is designed to facilitate the easy display of events and cross-marketing initiatives. The decision was made to implement Docebo, as the optimal approach for developing the Learning Management System. This configuration enables the offering of short courses directly on the site.

"The key to our online transformational success at Centaur Media has been the very close and successful working partnership with Standfirst leading on digital ideas and development... a truly great team to work with."