Evolution Education Trust

Evolution Education Trust (EET) advance public understanding and appreciation of the Theory of Evolution by funding impactful projects in education, nature conservation and human health.

The Challenge

Develop a comprehensive new website, including a complete overhaul of the brand identity. Provide direction for content structure, page template designs, and user-friendly workflows for efficient content management.

The Solution

Commencing with a revitalisation of the brand identity, we implemented a new colour palette to guide the site's design. Conducting content discovery workshops enabled the creation of highly intuitive page templates, workflows, and connections between project and scholar content types.

Connecting content

Through collaborative discovery workshops, we identified key content types and established their logical relationships. We developed a scholars directory to connect to related projects, offering an organised interface. Users can search and filter projects, enhancing the speed of information retrieval. Additionally, news stories are also linked to associated projects, enriching the overall user experience.

"Standfirst helped us prioritise our needs, shape our content strategy, design and build the website with extensive user testing. At every step, the team’s agile approach, responsiveness and resourcefulness made it particularly easy for our operational team to learn the technology in the back-end and for our Trustees to provide input to shape the design and overall feel of the website. Following the website launch, continuing support from Standfirst has been exemplary."

Brand refresh

A refreshed rebranding effort for EET played a pivotal role in shaping the overall site design. It enabled us to define typefaces and incorporate abstract shapes inspired by the new logo. While remaining faithful to the original black and white sketches of Charles Darwin's finches for the logo, we introduced a lively aquamarine colour palette reminiscent of the distinctive hues of the Galápagos Islands.

£24 million
Total funds allocated since 2010.
93 projects
Funded by EET.
£92 million
Unlocked income for grantees.