Evolution Education Trust
Develop a comprehensive new website, including a complete overhaul of the brand identity. Provide direction for content structure, page template designs, and user-friendly workflows for efficient content management.
Commencing with a revitalisation of the brand identity, we implemented a new colour palette to guide the site's design. Conducting content discovery workshops enabled the creation of highly intuitive page templates, workflows, and connections between project and scholar content types.
Through collaborative discovery workshops, we identified key content types and established their logical relationships. We developed a scholars directory to connect to related projects, offering an organised interface. Users can search and filter projects, enhancing the speed of information retrieval. Additionally, news stories are also linked to associated projects, enriching the overall user experience.
A refreshed rebranding effort for EET played a pivotal role in shaping the overall site design. It enabled us to define typefaces and incorporate abstract shapes inspired by the new logo. While remaining faithful to the original black and white sketches of Charles Darwin's finches for the logo, we introduced a lively aquamarine colour palette reminiscent of the distinctive hues of the Galápagos Islands.